Open AccessCustomers’ Online Purchase Intention: Applying Extended Theory of Planned Behaviour (TPB) Model
Author(s) -
M. Rameez,
D. Kulathunga
Publication year - 2019
Publication title -
information and knowledge management
Language(s) - English
DOI - 10.7176/ikm/9-10-04
Subject(s) - theory of planned behavior , structural equation modeling , psychology , control (management) , perceived control , marketing , theory of reasoned action , business , social psychology , statistics , management , economics , mathematics