Open AccessEvaluating the impact of branding on music streaming services such as Spotify, Apple Music and Tidal have had on consumers
Author(s) -
Mehak Ghulam Mohammad,
Poonam Riaz,
Rameez Farooq,
Ahsan Adhia
Publication year - 2021
Publication title -
information and knowledge management
Language(s) - English
DOI - 10.7176/ikm/11-4-09
Subject(s) - preference , advertising , music industry , business , marketing , mathematics , art , music education , visual arts , statistics