Open AccessA Comparative Study between Awash Bank S.C and Commercial Bank of Ethiopia the Effect of Corporate Social Responsibility on Brand Equity in Dire Dawa, Ethiopia
Author(s) -
Biniyam Kebede Desta,
Aschalewe Mulugeta,
Mingizem Birhan,
Melese Wonedie,
Tsion Mulgeta,
Kebede Meshesha Amare,
Kebede Biniyam,
Melaku Desta
Publication year - 2022
Publication title -
european journal of business and management
Language(s) - English
Resource type - Journals
eISSN - 2222-2839
pISSN - 2222-1905
DOI - 10.7176/ejbm/14-9-04
Subject(s) - descriptive statistics , corporate social responsibility , brand equity , marketing , business , equity (law) , loyalty , brand loyalty , quality (philosophy) , data collection , public relations , political science , statistics , philosophy , mathematics , epistemology , law