Open AccessThe Form and Degree of Familiarity of Brand Extension: A Study of Higher Education in Indonesia
Author(s) -
Evi Sofia,
Lilik Noor Yuliati,
Agus W. Soehadi
Publication year - 2022
Publication title -
european journal of business and management
Language(s) - English
Resource type - Journals
eISSN - 2222-2839
pISSN - 2222-1905
DOI - 10.7176/ejbm/14-10-07
Subject(s) - brand extension , brand equity , advertising , reputation , business , marketing , value (mathematics) , extension (predicate logic) , brand management , corporate branding , brand awareness , variety (cybernetics) , desk , mathematics , sociology , engineering , social science , statistics , computer science , programming language , mechanical engineering