Open AccessThe Influence of the External and Internal Business Environment on the Marketing Strategy and Their Impact on the Marketing Performance
Author(s) -
Hery Erdi,
R. Bambang. Bc
Publication year - 2021
Publication title -
european journal of business and management
Language(s) - English
Resource type - Journals
eISSN - 2222-2839
pISSN - 2222-1905
DOI - 10.7176/ejbm/13-7-06
Subject(s) - marketing , business , marketing strategy , marketing mix , marketing management , indonesian , return on marketing investment , product (mathematics) , promotion (chess) , marketing research , marketing effectiveness , profit impact of marketing strategy , digital marketing , linguistics , philosophy , geometry , mathematics , politics , political science , law