Open AccessApplying the Unified Theory of Acceptance and Use of Technology (UTAUT) in Investigating Online Impulsive Buying Behavior of Vietnamese Consumers
Author(s) -
Ha Luong,
Trang H.D. Nguyen,
Hang Pham,
Kate Ward,
Thanh Xuan
Publication year - 2021
Publication title -
european journal of business and management
Language(s) - English
Resource type - Journals
eISSN - 2222-2839
pISSN - 2222-1905
DOI - 10.7176/ejbm/13-6-19
Subject(s) - unified theory of acceptance and use of technology , expectancy theory , vietnamese , social influence , psychology , marketing , business , advertising , social psychology , linguistics , philosophy