Open AccessInfluence of Social Media on Brand Positioning and Brand Equity: A Study on Fast Moving Consumer Goods of Bangladesh
Author(s) -
Trina Saha,
N. Ramesh Kumar,
Fatema Jannat,
Nazmoon Nahar
Publication year - 2021
Publication title -
european journal of business and management
Language(s) - English
Resource type - Journals
eISSN - 2222-2839
pISSN - 2222-1905
DOI - 10.7176/ejbm/13-6-12
Subject(s) - brand equity , advertising , business , brand loyalty , social media , brand awareness , marketing , brand management , brand image , computer science , world wide web