Open AccessCustomer Relationship Management and the Performance of Selected Entrepreneurial Firms in Southwestern Nigeria
Author(s) -
Jonathan Akintunde,
Olamidayo Timi-Odeyemi
Publication year - 2021
Publication title -
european journal of business and management
Language(s) - English
Resource type - Journals
eISSN - 2222-2839
pISSN - 2222-1905
DOI - 10.7176/ejbm/13-3-04
Subject(s) - nonprobability sampling , business , general partnership , structural equation modeling , marketing , customer relationship management , customer satisfaction , loyalty , scale (ratio) , loyalty business model , profit (economics) , customer retention , service quality , service (business) , economics , population , statistics , physics , demography , mathematics , finance , quantum mechanics , sociology , microeconomics