Open AccessThe Impact of Ingredient Brand Awareness on Host Brand Attitude: The Moderating Role of Regulatory Focus
Author(s) -
Sergelen Darkhantuya,
Urandelger Gantulga
Publication year - 2021
Publication title -
european journal of business and management
Language(s) - English
Resource type - Journals
eISSN - 2222-2839
pISSN - 2222-1905
DOI - 10.7176/ejbm/13-20-04
Subject(s) - regulatory focus theory , ingredient , brand awareness , promotion (chess) , business , marketing , advertising , brand equity , brand management , psychology , social psychology , political science , food science , chemistry , politics , creativity , law