Open AccessThe Era of Competitive Advantage Through Relationship Marketing In Ghana
Author(s) -
George Kankam
Publication year - 2021
Publication title -
european journal of business and management
Language(s) - English
Resource type - Journals
eISSN - 2222-2839
pISSN - 2222-1905
DOI - 10.7176/ejbm/13-1-04
Subject(s) - competitive advantage , marketing , structural equation modeling , business , simple random sample , marketing strategy , relationship marketing , marketing management , sociology , statistics , mathematics , population , demography