Open AccessThe Mediating Effect of Firm Characteristics on the Relationship Between Green Marketing and Sustainability Performance: A Critical Review of the Literature and Research Agenda
Author(s) -
Stanley Gitari Kanyuiro,
Samuel Maina
Publication year - 2020
Publication title -
european journal of business and management
Language(s) - English
Resource type - Journals
eISSN - 2222-2839
pISSN - 2222-1905
DOI - 10.7176/ejbm/12-36-09
Subject(s) - sustainability , marketing , green marketing , descriptive statistics , positivism , stakeholder theory , agency (philosophy) , stakeholder , business , regression analysis , empirical research , economics , management science , sociology , political science , social science , management , mathematics , statistics , ecology , law , biology