Open AccessEffect of Billboard/Poster Advertising on Consumer Patronage of Home Video in Awka Metropolis, Anambra State
Author(s) -
Christiana Obiageli,
Igwe Ireneus,
Chukwudi Ireneus Nwaizugbo
Publication year - 2020
Publication title -
european journal of business and management
Language(s) - English
Resource type - Journals
eISSN - 2222-2839
pISSN - 2222-1905
DOI - 10.7176/ejbm/12-36-06
Subject(s) - advertising , population , sample (material) , stratified sampling , descriptive statistics , marketing , business , sociology , statistics , mathematics , demography , chemistry , chromatography