Open AccessAnalysis of the Impact of Social Marketing on the Reduction of Seroprevalence of Infection in Mali: Case of the NGO Wale in the Urban Commune of Ségou
Author(s) -
Salia Traore,
Kone Abdrahamane
Publication year - 2020
Publication title -
european journal of business and management
Language(s) - English
Resource type - Journals
eISSN - 2222-2839
pISSN - 2222-1905
DOI - 10.7176/ejbm/12-36-03
Subject(s) - seroprevalence , denial , social marketing , human immunodeficiency virus (hiv) , social communication , sample (material) , marketing , demography , socioeconomics , advertising , geography , business , medicine , sociology , psychology , family medicine , social psychology , immunology , antibody , chemistry , chromatography , serology , psychoanalysis