Open AccessInfluence of Social Media on Consumer Behavior Among University Students in Nairobi City County, Kenya
Author(s) -
Daniel Ndiema
Publication year - 2020
Publication title -
european journal of business and management
Language(s) - English
Resource type - Journals
eISSN - 2222-2839
pISSN - 2222-1905
DOI - 10.7176/ejbm/12-21-06
Subject(s) - social media , product (mathematics) , sample (material) , advertising , consumer behaviour , sampling frame , psychology , marketing , sociology , business , political science , population , demography , mathematics , chemistry , geometry , chromatography , law