Open AccessImpact of Advertising on Consumer Purchase Intention: A Study of Southern Punjab
Author(s) -
Ansar Abbas,
Irfan Khan,
Ahmad Din,
Muhammad Shazaib
Publication year - 2020
Publication title -
european journal of business and management
Language(s) - English
Resource type - Journals
eISSN - 2222-2839
pISSN - 2222-1905
DOI - 10.7176/ejbm/12-19-01
Subject(s) - advertising , marketing , relation (database) , regression analysis , business , geography , statistics , computer science , mathematics , data mining