Open AccessApplying the Theory of Planned Behavior (TPB) in Investigating Consumption Behavior in Vietnam
Author(s) -
Ha Thu Luong,
Duc Duy Le,
Trang Nhat Tran,
Chi Ngoc Bao Nguyen,
Son Khanh Tran,
Huyen Khanh Ngo
Publication year - 2020
Publication title -
european journal of business and management
Language(s) - English
Resource type - Journals
eISSN - 2222-2839
pISSN - 2222-1905
DOI - 10.7176/ejbm/12-18-16
Subject(s) - theory of planned behavior , consumption (sociology) , variables , consumer behaviour , business , regression analysis , marketing , product (mathematics) , variable (mathematics) , control (management) , advertising , economics , statistics , sociology , mathematics , social science , geometry , management , mathematical analysis