Open AccessMediating Effect of Social Commerce Continuance Use Intention on the Relationship Between Perceived Values and Brand Loyalty
Author(s) -
Ngoc Minh Nguyen,
Duong Hong Hanh,
Thi Thu Ha Nguyen,
Pham Thi Hong Nhung,
Nguyễn Thị Thu Phương
Publication year - 2020
Publication title -
european journal of business and management
Language(s) - English
Resource type - Journals
eISSN - 2222-2839
pISSN - 2222-1905
DOI - 10.7176/ejbm/12-11-07
Subject(s) - continuance , social commerce , loyalty , context (archaeology) , brand loyalty , structural equation modeling , advertising , psychology , business , social media , marketing , social psychology , geography , computer science , mathematics , statistics , world wide web , archaeology
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