Open AccessEffect of Customer Centred Relationship Management Organization on Satisfaction of Commercial Banks’ Account Holders in Nairobi City County, Kenya
Author(s) -
Rael Nkatha Mwirigi
Publication year - 2019
Publication title -
european journal of business and management
Language(s) - English
Resource type - Journals
eISSN - 2222-2839
pISSN - 2222-1905
DOI - 10.7176/ejbm/11-9-08
Subject(s) - customer satisfaction , marketing , business , descriptive statistics , descriptive research , sample (material) , population , simple linear regression , customer relationship management , service (business) , objectivity (philosophy) , regression analysis , statistics , mathematics , demography , chromatography , sociology , chemistry , philosophy , epistemology