Open AccessMediating Effect of Service Quality on the Relationship Between Customer Relationship Management and Satisfaction of Commercial Banks’ Account Holders In Nairobi City County, Kenya
Author(s) -
Rael Nkatha Mwirigi
Publication year - 2019
Publication title -
european journal of business and management
Language(s) - English
Resource type - Journals
eISSN - 2222-2839
pISSN - 2222-1905
DOI - 10.7176/ejbm/11-9-07
Subject(s) - service quality , customer satisfaction , marketing , business , sample (material) , population , generalizability theory , descriptive statistics , quality (philosophy) , service (business) , descriptive research , data collection , microfinance , statistics , economics , medicine , economic growth , mathematics , environmental health , philosophy , chemistry , epistemology , chromatography