Open AccessCustomer Relationship Management Practices: What Effect of Culture in the B to B Agri-Food Context?
Author(s) -
Laila Ouhna,
Meryem El Alaoui Amine
Publication year - 2019
Publication title -
european journal of business and management
Language(s) - English
Resource type - Journals
eISSN - 2222-2839
pISSN - 2222-1905
DOI - 10.7176/ejbm/11-8-08
Subject(s) - context (archaeology) , business , loyalty , marketing , customer relationship management , loyalty business model , organizational culture , economics , management , geography , archaeology , service (business) , service quality