Open AccessThe Effect of Packaging on Perceived Quality and Purchase Intention of Made-In-Ghana Brands
Author(s) -
Jewel Dela Novixoxo,
Nii Adjebu,
Stephen Mills,
Lucy Anning
Publication year - 2019
Publication title -
european journal of business and management
Language(s) - English
Resource type - Journals
eISSN - 2222-2839
pISSN - 2222-1905
DOI - 10.7176/ejbm/11-5-09
Subject(s) - purchasing , packaging and labeling , marketing , business , quality (philosophy) , product (mathematics) , food packaging , advertising , engineering , mechanical engineering , philosophy , geometry , mathematics , epistemology