Open AccessThe Relationship Between Customer Equity & Its Drivers, Purchase Intentions and Switching Cost. A Study on Traveling Industry in Pakistan
Author(s) -
Sohail Akhtar,
Huma Ali
Publication year - 2019
Publication title -
european journal of business and management
Language(s) - English
Resource type - Journals
eISSN - 2222-2839
pISSN - 2222-1905
DOI - 10.7176/ejbm/11-4-04
Subject(s) - customer equity , brand equity , business , moderation , equity theory , marketing , equity (law) , advertising , economics , customer retention , microeconomics , service (business) , service quality , psychology , social psychology , political science , law , economic justice