Open AccessFactors Influencing the Choice of Product Promotion Strategies on Facebook: An Empirical Evidence of Small and Medium-Sized Enterprises in Tanzania
Author(s) -
Salimu Abushiri Jinyevu,
Yueqiang Cheng,
Jacob Julius Rombo,
Jamila Rashid Ng’itu
Publication year - 2019
Publication title -
european journal of business and management
Language(s) - English
Resource type - Journals
eISSN - 2222-2839
pISSN - 2222-1905
DOI - 10.7176/ejbm/11-30-03
Subject(s) - promotion (chess) , tanzania , product (mathematics) , context (archaeology) , perspective (graphical) , marketing , business , structural equation modeling , advertising , sociology , computer science , political science , socioeconomics , geography , geometry , mathematics , archaeology , artificial intelligence , politics , machine learning , law