Open AccessRevealing Youngsters’ Impulsive Buying Behavior through Hedonic Shopping Motivations
Author(s) -
Ayaz Samo,
Franky Rani,
Hamid Ali Shaikh,
Maqsood H. Bhutto,
Fayaz Samo,
Tahseen Ahmed Bhutto
Publication year - 2019
Publication title -
european journal of business and management
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2222-2839
pISSN - 2222-1905
DOI - 10.7176/ejbm/11-3-13
Subject(s) - gratification , advertising , china , adventure , value (mathematics) , psychology , structural equation modeling , business , marketing , social psychology , computer science , statistics , mathematics , geography , archaeology , operating system