Open AccessThe Effect of Website Quality and Brand Image on Consumer Purchase Decisions with Trust as an Intervening Variable (Case Study at Bukalapak.com)
Author(s) -
Fitrah All Burman,
Muhamad Iqbal
Publication year - 2019
Publication title -
european journal of business and management
Language(s) - English
Resource type - Journals
eISSN - 2222-2839
pISSN - 2222-1905
DOI - 10.7176/ejbm/11-28-09
Subject(s) - advertising , purchasing , nonprobability sampling , quality (philosophy) , intervening variable , brand image , sample (material) , marketing , business , variables , variable (mathematics) , structural equation modeling , object (grammar) , research object , computer science , mathematics , statistics , sociology , business administration , artificial intelligence , mathematical analysis , population , philosophy , chemistry , demography , epistemology , chromatography