Open AccessApplication of Marketing Mix Strategies and the Effect on Market Performance of Motor Vehicle Dealers in Kenya
Author(s) -
Mercy Nkirote,
Githinji Mba,
Doris Mbugua,
Peter Chege
Publication year - 2019
Publication title -
european journal of business and management
Language(s) - English
Resource type - Journals
eISSN - 2222-2839
pISSN - 2222-1905
DOI - 10.7176/ejbm/11-27-06
Subject(s) - marketing , competitor analysis , business , marketing mix , order (exchange) , promotion (chess) , marketing strategy , product (mathematics) , position (finance) , competition (biology) , market share , industrial organization , ecology , geometry , mathematics , finance , politics , political science , law , biology