Open AccessThe Effect of Value Co-creation on Innovation Performance: The Mediating Role of Customer Perceived Value
Author(s) -
Samuel Kofi Otchere,
Hongyun Tian,
Winfred Okoe,
A. Richard,
Gyamfi Kumaning
Publication year - 2019
Publication title -
european journal of business and management
Language(s) - English
Resource type - Journals
eISSN - 2222-2839
pISSN - 2222-1905
DOI - 10.7176/ejbm/11-27-05
Subject(s) - value (mathematics) , business , customer value , co creation , marketing , value creation , customer retention , industrial organization , economics , service (business) , computer science , microeconomics , service quality , profit (economics) , machine learning