Open AccessCustomer Orientation and Marketing Innovation Among Small and Medium Enterprises (SMEs) in Yobe State, Nigeria
Author(s) -
Jummai Mamman,
Samson Agatha,
Jamila Yakubu,
Ibrahim Mohammed Jirgi
Publication year - 2019
Publication title -
european journal of business and management
Language(s) - English
Resource type - Journals
eISSN - 2222-2839
pISSN - 2222-1905
DOI - 10.7176/ejbm/11-21-18
Subject(s) - business , marketing , customer satisfaction , population , customer orientation , market orientation , regression analysis , sample (material) , variance (accounting) , statistics , mathematics , chemistry , demography , accounting , chromatography , sociology