Open AccessInfluence of Customer Experience Dimensions on Purchase Behavior in Kenyan Hotels
Author(s) -
Beatrice Chepngetich,
Oscar Kambona Ouma,
Fredrick Aila
Publication year - 2019
Publication title -
european journal of business and management
Language(s) - English
Resource type - Journals
eISSN - 2222-2839
pISSN - 2222-1905
DOI - 10.7176/ejbm/11-21-07
Subject(s) - marketing , hospitality industry , descriptive statistics , business , conceptualization , sample (material) , population , exploratory factor analysis , customer satisfaction , exploratory research , statistics , sociology , tourism , computer science , mathematics , geography , chemistry , demography , chromatography , service (business) , artificial intelligence , anthropology , archaeology