Open AccessMeasuring Students Loyalty on Branded Smartphone in Indonesia
Author(s) -
Rey Hardi,
Sunarsih Siti,
Dwi Handayani
Publication year - 2019
Publication title -
european journal of business and management
Language(s) - English
Resource type - Journals
eISSN - 2222-2839
pISSN - 2222-1905
DOI - 10.7176/ejbm/11-12-09
Subject(s) - advertising , brand loyalty , loyalty , marketing , structural equation modeling , customer satisfaction , loyalty business model , perception , business , quality (philosophy) , product (mathematics) , population , competition (biology) , psychology , service quality , mathematics , sociology , statistics , service (business) , ecology , philosophy , geometry , demography , epistemology , neuroscience , biology