Open AccessAnalyze the Effect of Customer Based Brand Equity on Consumer’s Purchase Behavior: A Case of Branded Garments City Faisalabad
Author(s) -
Muhammad Salman,
Arshia Arshad
Publication year - 2019
Publication title -
developing country studies
Language(s) - English
Resource type - Journals
eISSN - 2225-0565
pISSN - 2224-607X
DOI - 10.7176/dcs/9-8-02
Subject(s) - clothing , business , advertising , brand equity , marketing , equity (law) , consumer behaviour , geography , political science , archaeology , law
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