Open AccessThe review of the book “Employer Branding – Eine wissenschaftliche Analyse des State-of-the Art empirischer Untersuchung im Bereich Employer Branding” written by Peter Kuhn
Author(s) -
Anna Jędrzejczyk
Publication year - 2015
Publication title -
journal of marketing and consumer behaviour in emerging markets
Language(s) - English
Resource type - Journals
ISSN - 2449-6634
DOI - 10.7172/2449-6634.jmcbem.2015.2.5
Subject(s) - german , state (computer science) , corporate branding , political science , point (geometry) , management , sociology , linguistics , business , philosophy , marketing , economics , computer science , mathematics , brand management , algorithm , geometry
This paper is a review of a book about employer branding written by Peter Kuhn. The comments and suggestions concerning its content are based on the literature available in English, German and Polish. Employer branding is very often analysed from the business point of view, but not so often from the linguistic one. The possible research fi elds are mentioned.