
Family Enterprises in the Context of Consumer Ethnocentrism and Relationship-Building
Author(s) -
Anna Maria NikodemskaWołowik,
Joanna Bednarz
Publication year - 2019
Publication title -
problemy zarządzania/problemy zarządzania
Language(s) - English
Resource type - Journals
eISSN - 2300-8792
pISSN - 1644-9584
DOI - 10.7172/1644-9584.81.4
Subject(s) - ethnocentrism , consumer ethnocentrism , context (archaeology) , business , marketing , psychology , social psychology , geography , archaeology