
Consumer Innovation and Senior Consumers’ Behaviour – Research Results
Author(s) -
Sylwia Badowska,
Anna Rogala
Publication year - 2016
Publication title -
problemy zarządzania/problemy zarządzania
Language(s) - English
Resource type - Journals
eISSN - 2300-8792
pISSN - 1644-9584
DOI - 10.7172/1644-9584.59.13
Subject(s) - business , marketing , psychology , advertising