Open AccessConsumerism 3.0 Trends and Their Influence on the Shape of Virtual Br and Communities: The Case of Nutella
Author(s) -
Monika Skorek,
Michał Ambroziak
Publication year - 2016
Publication title -
problemy zarządzania/problemy zarządzania
Language(s) - English
Resource type - Journals
eISSN - 2300-8792
pISSN - 1644-9584
DOI - 10.7172/1644-9584.58.1
Subject(s) - consumerism , sociology , psychology , political science , law