Open AccessConsumer Attitudes Towards Manufacturer Brands and Own Label Brands – The Case of the Chocolate Market in Poland
Author(s) -
Teresa Taranko
Publication year - 2016
Publication title -
problemy zarządzania/problemy zarządzania
Language(s) - English
Resource type - Journals
eISSN - 2300-8792
pISSN - 1644-9584
DOI - 10.7172/1644-9584.57.7
Subject(s) - business , advertising , marketing , commerce