Open AccessConsumer Preferences in the Content of Loyalty to the Yoghurt Brand
Author(s) -
Ingrida Košičiarová,
Zdenka Kádeková,
Mária Holienčinová,
Ľubica Kubicová,
Kristína Predanócyová
Publication year - 2020
Publication title -
agris on-line papers in economics and informatics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.245
H-Index - 16
ISSN - 1804-1930
DOI - 10.7160/aol.2020.120104
Subject(s) - brand loyalty , business , advertising , loyalty , content (measure theory) , brand management , marketing , food science , chemistry , mathematics , mathematical analysis
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