Open AccessConsumer Preferences in the Content of Loyalty to the Yoghurt Brand
Author(s) -
Ingrida Košičiarová,
Zdenka Kádeková,
Mária Holotová,
Ľubica Kubicová,
Kristína Predanocyová
Publication year - 2020
Publication title -
agris on-line papers in economics and informatics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.245
H-Index - 16
ISSN - 1804-1930
DOI - 10.7160/aol.2020.1200104
Subject(s) - brand loyalty , sample (material) , context (archaeology) , test (biology) , advertising , taste , loyalty , contingency table , mathematics , marketing , loyalty business model , statistics , psychology , business , food science , chemistry , geography , paleontology , archaeology , service (business) , chromatography , service quality , biology