Open AccessSPROGMØDET SET MED KULTURTEORETISKE BRILLER
Author(s) -
Karen Risager
Publication year - 2007
Publication title -
antropologi
Language(s) - English
Resource type - Journals
eISSN - 2596-5425
pISSN - 0906-3021
DOI - 10.7146/ta.v0i56.106780
Subject(s) - linguistics , meaning (existential) , slogan , grammar , sociology , focus (optics) , dimension (graph theory) , set (abstract data type) , macro , space (punctuation) , poetry , computer science , epistemology , mathematics , philosophy , physics , optics , politics , political science , pure mathematics , law , programming language
The aim of this article is to show how language studies and cultural studies can
develop the interface between the two fields of study through a focus on language
as culture. Here the emphasis is not on the form aspect of language – its grammar
and phonology – but on the content side, its meaning-carrying and meaningcreating
aspect. The article looks at language and language encounters through
culture – theoretical glasses. It analyses linguistic practice as socially structured
meaning at both micro and macro levels. The concept of languaculture is useful
for this purpose. The concept may be analysed in three dimensions: a semanticpragmatic,
a poetic, and an identity dimension. These dimensions are illustrated
in an analysis of the slogan Buy some petit souvenir aus Dänemark! seen as a
part of the multilingual space of tourism in Europe.