Open AccessMediernes formidling af meningsmålinger: Indholdsanalyse af folketingsvalg, 2005-2011
Author(s) -
Erik Gahner Larsen,
Simon Grundt Straubinger
Publication year - 2012
Language(s) - English
Resource type - Journals
ISSN - 2446-0893
DOI - 10.7146/politik.v15i3.27522
Subject(s) - newspaper , public opinion , danish , the internet , political science , advertising , business , politics , law , computer science , world wide web , philosophy , linguistics
This article examines the information the Danish news media provide when reporting public opinion polls. e study has been done through quantitative content analysis of 424 newspaper and Internet articles from four major Danish dailies during the last three parliamentary elections. e study found that only about half of the seven ESOMAR/WAPOR-requirements included here were reported. e results from the estimated regression show that the media in general provides more methodological information in newspaper articles than on the Internet, and that the media becomes better at reporting public opinion polls over time. Com- pared with studies conducted in other countries we nd no systematic deviation in how public opinion polls are reported in Denmark.