Open AccessEndelig! Historien om en tiltrængt public service succes
Author(s) -
Nanna Kann-Rasmussen,
Gitte Balling
Publication year - 2017
Publication title -
nordisk tidsskrift for informationsvidenskab og kulturformidling
Language(s) - English
Resource type - Journals
eISSN - 2245-2931
pISSN - 2245-294X
DOI - 10.7146/ntik.v6i2.99081
Subject(s) - danish , public service , public relations , service (business) , thematic analysis , sociology , advertising , political science , marketing , business , social science , qualitative research , philosophy , linguistics
The article discusses why and how SKAM, as a public service production, has become a success. The article presents two interconnected challenges for public service broadcasters today. The first challenge pertains to the fact that young people in particular turn away from traditional television; the second challenge relates to the concept social media logic, a logic that is largely incompatible with public service logic. The article presents a discussion on how SKAM has met these challenges. The article focusses mainly on its Danish reception. Through SKAMs thematic emphasis, the series offers its intended audience (young people) a contemporary guide to Nordic values. Furthermore, its transmedial distribution has engaged a large audience of people who are otherwise moving away from traditional public service content.