Open AccessPaul Messaris: Visual Persuasion. The Role of Images in Advertising
Author(s) -
Stig Hjarvard
Publication year - 1997
Publication title -
mediekultur
Language(s) - English
Resource type - Journals
eISSN - 1901-9726
pISSN - 0900-9671
DOI - 10.7146/mediekultur.v13i27.1108
Subject(s) - persuasion , advertising , art , psychology , political science , business , social psychology