Open AccessNova does not mean "it doesn't go".
Author(s) -
Anthony Shore
Publication year - 2010
Publication title -
language at work - bridging theory and practice
Language(s) - English
Resource type - Journals
eISSN - 1904-030X
pISSN - 1902-0465
DOI - 10.7146/law.v5i8.6182
Subject(s) - nova (rocket) , legend , mythology , latin americans , humanities , political science , history , art , art history , literature , engineering , law , aeronautics
The marketing myth persists that the Chevy Nova did not sell well in Latin America because "no va" means "doesn't go" en Español.But the Nova legend is a lie -- a tenacious one at that
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