Open AccessDesigning Firms to Fit the Future
Author(s) -
Raymond E. Miles,
Laurent Scaringella
Publication year - 2012
Publication title -
journal of organization design
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.789
H-Index - 8
ISSN - 2245-408X
DOI - 10.7146/jod.6343
Subject(s) - futures contract , industrial and organizational psychology , business , futures market , industrial organization , marketing , engineering , economics , management , finance
Most firms identify market opportunities for their new technologies after they have been developed. This article discusses the design of a “futures group” which can help to synchronize a firm’s technology and market development. A futures group designed to span more than one organization could lead to simultaneous market development for multiple technologies.