“We were at this crossroads”

People and societies are guided by what they imagine to lie beyond the present, by what can and should be the case in the future. Yet people do not always agree about the form, content or path to realisation of a given imagined future. As a result, conflicts can arise over something that does not exist yet. In this paper, I propose to integrate theories of social and alternative representations with a sociocultural psychological interpretation of imagination, in order to explore the addressivity of futures and to call for more studies that explicitly take into account the future’s role in the present. I draw on a dialogical case study that was carried out on the Faroe Islands, more precisely on the island of Suðuroy. Whereas the Faroe Islands are experiencing a rapid acceleration in growth, Suðuroy has failed to keep pace and has witnessed decades of emigration and a worsening of its population’s relative socio-economic situation. Islanders liken the current situation to standing at a crossroads, while being unable to agree on which path must be taken in order to reinvigorate a shrinking future. By analysing how one of the two major social representations constructs the other – its alternative representation – I suggest that the absence of transformative dialogue results from incompatible futures. Furthermore, in line with a sociocultural psychological perspective, I also attempt to move beyond the homogenising force inherent in social representation theory by introducing Ingolf and Karin, whose stories illustrate how social and alternative representations are not uniformly shared and enacted, but take different forms in light of unique life experiences.