Open AccessThe Effect of Message Construal Level, Temporal Distance and Consumer's SNS Self-efficacy on Consumers' Attitude Toward SNS Fashion Advertisements
Author(s) -
Hyojung Cho,
Mi Young Lee
Publication year - 2015
Publication title -
international journal of human ecology
Language(s) - English
Resource type - Journals
ISSN - 1598-9593
DOI - 10.6115/ijhe.2015.16.2.11
Subject(s) - construal level theory , advertising , psychology , self construal , clothing , social psychology , business , geography , political science , interdependence , archaeology , law
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