Open AccessThe Effect of the Types of Sex-appeal Fashion POP on Attitude toward Advertising: Focusing on the Moderating Role of Gender and Sensation Seeking
Author(s) -
Hyun Hee Park,
Jung Ok Jeon
Publication year - 2014
Publication title -
international journal of human ecology
Language(s) - English
Resource type - Journals
ISSN - 1598-9593
DOI - 10.6115/ijhe.2014.15.1.64
Subject(s) - appeal , sensation seeking , advertising , sexual attraction , psychology , seekers , context (archaeology) , social psychology , political science , business , sexual behavior , personality , paleontology , law , biology