Open AccessA Meta-Analysis of Influencing Factors on Purchase Intention in Social Network Service Environment Utilized Big Data Analysis
Author(s) -
Nam Sootai,
Jin Chang
Publication year - 2016
Publication title -
han-guk jeongbo tongsin hakoe nonmunji
Language(s) - English
Resource type - Journals
eISSN - 2288-4165
pISSN - 2234-4772
DOI - 10.6109/jkiice.2016.20.2.408
Subject(s) - path analysis (statistics) , meta analysis , psychology , affect (linguistics) , social network (sociolinguistics) , service (business) , variables , social psychology , marketing , statistics , computer science , social media , business , mathematics , medicine , communication , world wide web