Open AccessEstrategias comunicativas de social media influencers para creación de marca: el caso de Carlos Ríos y Café Secreto
Author(s) -
Eva Sánchez-Amboage,
Matías Membiela-Pollán,
Clide Rodríguez Vázquez
Publication year - 2020
Publication title -
adcomunica
Language(s) - Spanish
Resource type - Journals
eISSN - 2254-2728
pISSN - 2174-0992
DOI - 10.6035/2174-0992.2020.20.6
Subject(s) - humanities , influencer marketing , art , political science , business , marketing , relationship marketing , marketing management