El caso MoviStar en medios: ¿cumple la tendencia transmedia?
Author(s) -
María López Trigo Reig,
María Puchalt López
Publication year - 2014
Publication title -
adcomunica revista científica de estrategias tendencias e innovación en comunicación
Language(s) - Spanish
Resource type - Journals
eISSN - 2254-2728
pISSN - 2174-0992
DOI - 10.6035/2174-0992.2014.7.7
Subject(s) - new media , key (lock) , business , advertising , political science , marketing , computer science , computer security , law
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